PROJECTS
In-flight service was yesterday. Lufthansa Move transfers Lufthansa's premium long-distance travel feeling into short urban e-scooter rides. The campaign exaggerates everyday moments (like a quick bodega trip) as "Urban First Class" experiences - bold, ironic and playful. A visual concept that brings Lufthansa from the sky to the street and redefines urban mobility with luxury and humor.
Not the best moment for an ad, right? This imaginary campaign is built around a simple truth: if you do not have Spotify Premium, ads interrupt your music. The idea exaggerates this interruption by placing Spotify ads into moments where silence and focus matter most, turning the ad itself into the message. Spotify Premium becomes the solution: uninterrupted listening when you really need it.
Catch him live with your own eyes. This fictional campaign for Tierpark Hellabrunn turns animals into "wanted" characters inspired by classic Wild West posters. With bold typography, vintage textures and humorous descriptions, the series gives each animal a unique personality and creates instant attention in public spaces. A playful poster concept that invites people to come to Hellabrunn and meet the "wanted ones" in real life.
I developed a corporate design for the fictitious surf school Wild Waves Surf Academy in Portugal. The logo combines a surfboard with a bold lip symbol to express energy, movement and attitude. A strong red color palette and clean typography build a striking visual identity that works across stationery, flyers and brand applications.
Alpine Feeling is a cookbook concept that translates traditional alpine cuisine into a contemporary, minimal design language. I developed the concept, visual identity, typography and layout system, combining natural colors, tactile textures and curated photography to create a warm and authentic atmosphere. The result is a modern cookbook that captures the feeling of seasons, nature and comfort through clear structure and storytelling.
This fictional poster project reinterprets La Grande Bellezza through a minimal, cinematic composition in warm golden tones. The contrast between the calm imagery and the ornamental title lettering reflects the film's tension between surface beauty and inner emptiness. Typography is the main visual statement: a dramatic, baroque-inspired wordmark combined with restrained layout and spacing.
This still life series explores the fig as an object between beauty and decay. By isolating it in dark, minimal compositions, the fruit becomes a sculptural form where texture, color and light create tension. The images focus on sensual surfaces, abstraction and distortion, revealing how fragile and unsettling "beauty" can feel when observed up close.
Shot during golden hour, this fashion editorial uses cinematic lighting, deep shadows and warm vintage tones to create a dramatic yet timeless atmosphere. The contrast between delicate embroidered textures and the raw landscape turns the model into a strong visual centerpiece and gives the series its bold, cinematic mood.
Returning to my grandfather's farm made me realize how strongly places can hold memories and emotions. I spent a large part of my childhood there, surrounded by silence, distance, and a feeling of familiarity that stayed with me over the years. Today, I only return occasionally, which has changed the way I see this place. Through photographing my grandfather and small personal details inside the house, I reflect on memory, emotional distance, and the experience of reconnecting with a place that once felt deeply like home.